Transmedia Storytelling

Throughout history, we have sought out information. The average human, whether consciously or sub-consciously, seeks out the dots that connect everything together (Transmedia Storyteller Ltd, n.d.). It is difficult for us as human beings to grasp the whole from only one source. We have always sought out different formats as ways to gather the information and bring everything together. Each part on its own feels unfulfilling, however once assembled it all slots into place – the whole is greater than the sum of its parts.


Source: Transmedia Storytelling Ltd: Transmedia Franchise, July 2010

This is never more present than in the field of teaching. Teachers can only give a small portion of any topic to their students in an effort to cover as much as possible. We can deliver this in a variety of forms, from class experiments to PowerPoint presentations (Teske & Horstman, 2012). Our best tool to grasp the attention of our students is to show them the ways that they can use their time out of the classroom to expand on what was learnt in the classroom. Jenkins (2007) suggests that by creating and showcasing different points of access for topics, we can engage different audience segments and grab the attention of the many, rather than the few.

From the humble beginnings of cave drawings and oral storytelling to big screen movies and comic books, society has been able to transfer its ideas from one person to another, despite the differences that each person has. Even though the early 20th century created a one-to-many delivery, due to high production costs, we now have more ways than ever to deliver a one-to-one information and societal collaboration (Transmedia Journalism, n.d.). Students and teachers, through the use of the internet, print media, cinemas, TV etc. can piece together the various seemingly incomplete sets of information and create something that is “right-sized, right-timed and right-placed to form a larger, more profitable, cohesive and rewarding experience” (Transmedia Storyteller Ltd, n.d.)


Transmedia Storyteller Ltd. (n.d.). Transmedia Storytelling. Retrieved from

Teske, P. R. J., & Horstman, T. (2012) Transmedia in the Classroom: Breaking the Fourth Wall. Retrieved from doi>10.1145/2393132.2393134

Transmedia Journalism (n.d.). What is Transmedia Storytelling? Retrieved from

Jenkins, H. (2007, March 22). Transmedia Storytelling 101. [Web log post]. Retrieved from

Jenkins, H. (2011, August 1). Transmedia 202: Further Reflections. [Web log post] Retrieved from

Prior, K. S. (2013). The New, Old Way to Tell Stories: With Input From the Audience. Retrieved from

Transmedia Storyteller Ltd. (2010). Transmedia Franchise [Image]. Retrieved from


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